Kowhai: the unofficial national flower of New Zealand, and symbol of Women's Refuge NZ. Photo: Su Leslie, 2015

Kowhai: the unofficial national flower of New Zealand, and symbol of Women’s Refuge NZ. Photo: Su Leslie, 2015

The native New Zealand Kowhai tree is known and loved for its healing properties and beauty. Our logo features its delicate, vibrant flower in the universal symbol of women — the perfect portrayal of Women’s Refuge and our values. Women’s Refuge NZ

Symbol: noun. something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign. Source: Dictionary.com

Logos are a particular subset of symbols; a visual representation of a brand, rather than a concept. In the case of Women’s Refuge, it’s a social, not a commercial brand; a symbol of hope and healing for the thousands of (mainly) women and children in this country who are affected by domestic violence.

I have a strong connection with Women’s Refuge through my involvement with NZ Sculpture OnShore which raises funds for, and awareness of, the work Refuge does.

It is in part because of these fundraising efforts that Women’s Refuge has been able to develop a source of sustainable income.ย  Yellow Belle (a very apt description of the kowhai flower), is a chain of upmarket recycled women’s clothing boutiques. The stores accept donations of designer clothing and on-sell it — generating valuable income and helping to increase awareness of domestic violence and Refuge’s work. A second brand, Kowhai Tree, is currently being developed to focus on sourcing, warehousing and distributing household goods and clothing to women and children leaving Refuge — many of whom arrive with no more than the clothes they are wearing.

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Single Kowhai flower. Photo: Su Leslie, 2015

So for me, seeing Kowhai trees in bloom — as they are at the moment —ย  is especially meaningful.

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Kowhai buds. Photo: Su Leslie, 2015

This post was written for the Daily Post weekly Photo Challenge. The theme this week is “symbol.

PS: this is the actual Women’s Refuge logo.

Logo of Women's Refuge New Zealand.

Logo of Women’s Refuge New Zealand.

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WP Photo Challenge: symbol

12 thoughts on “WP Photo Challenge: symbol

    • Thanks; it was one of those odd coincidences. I got an email from someone at Refuge in the morning just before I headed out for a walk. There is a lovely hedge of Kowhai in the local park, and it was full of Tui. Sadly, I didn’t get any shots of the birds. Hope you have a great weekend too. Stay warm!

      Liked by 1 person

    • It’s native to NZ and as far as I can tell, doesn’t have a close relative elsewhere. I guess we have been geographically isolated for long enough to produce some distinct species. It is pretty, and native birds love the nectar, so it’s a great time to really enjoy nature.

      Liked by 1 person

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